Sutter Health, Eden Medical Center

Blog Team

Sutter Medical Center Castro Valley Project Team

The following staff and consultants will be blogging about the progress of the new medical center, and we’ll introduce guest bloggers to provide more information about specific elements of the project:

George Bischalaney, President & CEO of Eden Medical Center

In his 30-year career at Eden, George Bischalaney has risen through the ranks, serving as CFO of Eden, and as Administrator of Eden’s Laurel Grove Hospital. George is past president of the East Bay Hospital Council, a board member of the Hospital Council of Northern and Central California, board member and past president of the Castro Valley Chamber of Commerce, and on the Board of the Eden Hospital Health Services Corporation.

George established Eden Township Healthcare District’s Community Health Fund, a $30 million endowment that gives grants to public agencies and charities that work to improve the health of Castro Valley, Hayward and our surrounding communities. A resident of Hayward, George is active in numerous personal and professional community outreach efforts. You could say George is a fixture in our community.

Cassandra Clark, Project Communications Director

Cassandra is no stranger to the region. For nearly two decades she was the “voice” of Eden Medical Center, and its most passionate advocate. Cassandra was Eden’s Communications & Government Affairs Director, a consummate communicator whether speaking with pride about a new service, handling a crisis or working with patients and families. She is past president and current board member of the San Leandro Chamber of Commerce, active with the Davis Street Family Resource Center and an advocate for trauma prevention programs.

It was a natural segue for Cassandra to move on from her post at Eden and focus her work on the new Sutter hospital. Cassandra leads the project communications team and wears multiple hats – even a hard hat if she has to! She is involved in the vision for the new medical center, its design and regulatory approvals, community outreach and government affairs.

Digby Christian

Digby Christian is the Senior Project Manager for Facility Planning & Development at Sutter Health, for the new Sutter Medical Center being built in Castro Valley. That means the scope, schedule and budget fall under Digby’s responsibility. He is the single point of contact for delivery of the design and construction of the new medical center and oversees all contractors for each and every aspect of the project.

Digby has been managing construction projects for many years, with the last 6 years focused exclusively on healthcare facilities. He will keep us “posted” on what he and his team members are doing to keep the project on track, on time and on budget. He is taking new, innovative approaches to add efficiencies and improve coordination among the construction teams so that ultimately the new medical center opens as planned, on schedule.

Jesús Armas
Government Affairs Liaison

Jesús is our government affairs liaison. He brings more than 30 years of local government experience with four cities in Southern and Northern California. Prior to his retirement in 2007, Jesus was the Hayward City Manager, where he served with distinction for over 14 years. His role on the Sutter Eden Medical Center project team is to obtain the necessary land use approvals from Alameda County.

Jesus will be blogging about where we stand on state, county and municipal approval processes. A major milestone will be to win approval for the Environmental Impact Report. Jesus will let us know when we have the green light to begin construction.

Cathryn Hrudicka, Social Media & Public Relations Consultant

Cathryn Hrudicka is an expert media relations, social media, marketing and publications consultant, with a proven track record of obtaining extensive national and international media coverage for clients in the entertainment industry, business and technology. She also manages blog, web site and multimedia projects. An avid social media and social networking advocate, she is a contributing author to The Age of Conversation 2, a book about social media that was published in October, 2008. In 2000, Cathryn Hrudicka established a new branch of her company, Creative Sage™, where she offers innovation consulting, training and executive coaching, as well as transitional and pre-retirement coaching. Cathryn is also the author of seven novels, a forthcoming nonfiction book series on creativity and innovation, and many articles and columns that have been published in trade publications, and online. She is also an accomplished composer, sound designer and multimedia artist, with many performing, recording, film, multimedia and broadcast credits.

Shelly Gordon, Social Media & Public Relations Consultant

Shelly Gordon is working with Cathryn on the social media campaign for the new Sutter medical center. Together their charter is to engage the communities and build an advocacy for the new medical center through online social networks and blogs. Shelly has been a PR practitioner for over 20 years. She has a straightforward, results-oriented, creative approach to PR and helps clients get positive stories and messages out to their target audiences, both internally and externally, through traditional and online social media. In particular, Shelly has provided PR services to a number of Sutter Health affiliates, including Eden Medical Center where she produced an average of seven to eight positive stories per month for print, online and broadcast media. Other Sutter affiliates Shelly has worked with include Mills-Peninsula Health Services, Sutter Delta Medical Center, Sutter Lakeside, Sutter Regional Medical Foundation and Sutter VNA & Hospice.

Andrew Flanigan, Senior Planner/Designer
Devenney Group

Andrew Flanigan is our Senior Planner/Designer on the Sutter Medical Center-Castro Valley project team. Andrew has been in the healthcare design field for 9 years and has been with Devenney Group for the last year and a half. He is one of the firm’s senior planner/designers. Devenney Group started 46 years ago and is highly specialized in the design and planning of healthcare facilities. This project is in good hands!

We will add biographies of other guest bloggers in the future, and we all look forward to your comments and questions!

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    We have launched a Social Media outreach program, using the Web to keep you informed about our progress in building the new Sutter Medical Center Castro Valley, a Sutter Health affiliate, which will eventually replace Eden Medical Center. We want to provide you with a forum to interact with us so we can address your questions and concerns.

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